Advertising Lighting
In the same area, the illuminance of the billboard must be slightly higher than others, so when determining the illuminance value, the illuminance of the surrounding environment and the light absorption rate of the color of the billboard layout should be taken into consideration. The recommended illuminance is 500LX.
When considering the illuminance value, the uniformity of the entire layout must be considered. The function of uniformity is that when customers look around the layout, there is a good transition and no glare, so as not to cause visual discomfort, thereby affecting the time the line of sight stays on the layout. Therefore, paying attention to uniformity can increase the impact on the customer’s central optic nerve, thereby deepening the customer’s impression, promoting the desire to buy, and finally promoting the transaction. The recommended uniformity value is greater than 0.4.
Because most of the layouts are composed of a variety of different colors, the color temperature of the light source has a great influence on the layout color, so it is necessary to pay attention to the different effects produced by the absorption and superposition of light colors. Therefore, the requirements for the color temperature of the light source must be close to the color temperature value in sunlight, so as to be as close to the daytime effect as possible. The recommended color temperature value is 4200K.
Color rendering is the ability of the light source to present the color of the layout itself, and it is also the most important issue for advertising creators. The layout of bright colors should not change the intention of the creator after being illuminated by light. It is recommended that the color rendering be greater than 0.8.
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